This shampoo is the only one i buy for my two young daughters ages5 and 8. It smells amazing and leaves their hair soft shiny and easy to manage. Also the no tears formula is very handy....its a life saver when your trying to wash the hair if a kid whos jumping about the place haha. Id definately reccomend it to all who have children, it makes the kids hair easy to comb throught aswell...Brilliant. And their range of flavours are great. Definately recommended.

My 2 youngest kids are 6 and 7 years and we still use this shampoo. My daughter hass waist length hair and although sometimes needs a little extra conditioner in her hair I would still recommend this shampoo.

Kids smell good enough to eat after a hair wash and they like feeling all grown up washing their own hair hahaha

I'm totally faithful to this product, as I have tried cheaper brand's, but they have all failed miserably. The product always smells fantastic, my fave is the purple one, which happens to be the sleep time one. Also using this product leaves my children's hair easier to brush, so less crying at bed/morning time. My life-saver.

i have gone through countless shampoos for my 2yr olds hair as its very fine and brittle. a friend suggested this one to me so i gave it a try, the best thing i have evrt done! straight away it made my sons hair feel a bit softer and when some went into his eyes by accident, there were no tears thankgod. deffo worth buying! if for your own sanity at bathtimes

This is a great product.

My nearly 3 year old loves it! Its the only thing that will get him in the shower.

The packaging is colourful and inviting to children and looks fun.

It smellsm gorgeous

and the best thing about it is my son likes to be independant and wants to wash his own hair now and as you can imagine he ends up puting way too much of this product on, but its fine because it isd gentle for little ones eyes.

You should definatly buy and use this if you do not already