Claim:

"New ID Cosmetics i-prime -  i - prime is a lightweight serum that should be applied after moisturising, featuring skin-quenching shea butter and powerful antioxidant Vitamin E. i - prime features pigments which help to blur imperfections on the skin, leaving it looking radiant and beautiful all day long.

To ensure foundation glides on smoothly and creates a long lasting, flawless finish, first moisturise the face then apply i - prime to the forehead, cheeks, nose and tip of the chin. Finish by applying foundation or powder."